While regular pages on a site can serve as landing pages, data-driven businesses use “post-click landing pages” where web searchers arrive at a standalone page with a teaser like a discount or promotion. Post-click landing pages aren’t connected to the website’s general navigation. They serve as an uncluttered location for businesses to focus on a specific call to action.
Whether they are separate or part of the website like the home or contact page, landing pages receive web traffic and have a specific call to action. Web traffic reaches landing pages through keywords that rank the site high on the list of organic or unpaid search results.
Home pages are most often found through links from social media or friends and family. Both home pages and landing pages serve as a gateway to guide users to the rest of the website’s content.
Landing pages have the best impact if they have a clear message and call to action for potential customers. They should be uncluttered and straightforward to keep viewers focused and should use bold colors and be styled to complement the rest of the website’s style and branding. Make the most of your landing page:
In addition to improving prospects for sales or other calls to action by the traffic directed to the landing page, there are other benefits to a well-constructed landing page:
Standalone landing pages can be added to a site and changed as special offers, events, and other calls to action. Landing page builders and templates are available. Home and contact pages can be modified to optimize search-ability as well. Regardless of how the pages are built, ensure they offer access to analytics that track page views, click rates, and other data.
Making your landing page the best way to grab website visitors’ attention can be very complex and require behind-the-scenes modification to website coding and design modification. Landing pages require good visual presentation and navigation features for both mobile and desktop users. Contact 1351 Marketing Group to ensure your website has the best landing page possible to bring targeted traffic your way.